CampusESP Helps Families Stay Engaged In Students’ Education At UCM

Understanding the valuable role parents and family members play in student success, the University of Central Missouri have announced the establishment of CampusESP as a new, customized web platform to help them stay connected with UCM.

The free platform, launched on Jan. 18, is geared to the families of current and prospective students. It serves as the go-to place to learn more about resources, opportunities and events that are central to the student experience, and is expected to increase parent engagement with the university.

According to Chris Lang, assistant vice provost for admissions and analytics, among its many features, CampusESP enables family members to sign up for an email newsletter from the vendor, “UCM Family Connection, (families@ucm.campusespmail.com)” that will be received at a cadence that works best for them. Parents can request bi-weekly or monthly updates that meet their preferences and areas of interest, he said.

“When they get invited to join, or sign up for CampusESP, they will be provided information that will cater the content to what they want to receive,” Lang added. “For example, if a parent is interested in scholarships and financial aid, the newsletter will include timely content on that topic. They can pick and choose what they would like to see so that they can ensure the information they receive is relevant to them.”

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