ROAR for Good Closed a Round of Funding as it Eyes Expansion Throughout the US

2020 was a crushing year for the hospitality industry. But ROAR for Good founder Yasmine Mustafa is keeping her eyes on encouraging recovery numbers as the company places its personal safety device technology in more hotels across the United States.

The company just closed a round of growth capital and is planning to add to its team this year, it announced Thursday. The round — Mustafa told she’ll be keeping the size private for now — closes as many states face impending deadlines to reach safety compliance standards.

Often called “panic button laws,” many regions are making it mandatory for hotels to provide their staff with personal safety devices. It’s exactly what Mustafa had in mind when she pivoted ROAR’s original product, the Athena, to this B2B business model a few years ago.

Read the full article here.