FemBeat: Lia Launches Its FDA-Approved, Flushable And Biodegradable Pregnancy Test On The Market
We’ve seen quite a lot of innovation in the feminine and intimate care space. From CBD-infused, organic tampons to vegan condoms, sustainability is at the core of women’s health startups. One product category that hasn’t seen much disruption, however, is the pregnancy test.
According to diagnostics startup Lia, these plastic-made products create about two million pounds of waste each year, piling up in landfills around the world. Over the past few years, the Lia team has been working on a new kind of pregnancy test that is plastic-free, flushable and biodegradable. Today, the Philadelphia-based startup announced that the product is now live and available for purchase on its website.
Co-founders Bethany Edwards and Anna Couturier designed and engineered several prototypes before unveiling their patented pregnancy test, collecting a string of awards and accolades along the way. These include TIME magazine’s “Best Inventions” award and TechCrunch Disrupt’s winning title at Startup Battlefield in Berlin.
“We realized that there was really something to do about the temporality of the product,” Edwards told me in an interview. “If you think about it, a pregnancy test is only used for a few minutes but then sits in landfills for decades. So we decided to better match the product with its lifecycle.”
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