Why Your Company Can Innovate From Anywhere


Many of us believe that if you want to innovate in tech, you must move to Silicon Valley. As a homeowner and small business owner in the city of Philadelphia, I am always on the lookout for local innovation. When you talk about modern businesses in my section of the city—East Falls, a great starting point is Felicite Moorman. She is the CEO at BuLogics and StratIS, and her approach to leadership has been turning some heads in the mass media, proving that tech innovation can sprout roots anywhere.

Moorman has been on my radar ever since she and her husband Sean purchased a very old property in our town called the Hohenadel House, and started renovating it. Next, I learned in our local newspaper East Falls Local that she had moved herself and her family from Oklahoma to work for the companies. Finally, recently I had heard that she had moved the companies to this outstanding curved building in East Falls that I had always wondered about and was also opening up a coffee shop up the street. She had me at coffee!

I reached out to find out more about her business style and was extremely impressed and refreshed with what she had to say.

“BuLogics designs, builds, and certifies Internet of Things, or connected wireless devices in partnership with Fortune 500 companies and startups,” Moorman said. “We were building the Internet of Things before it was thing! StratIS provides the software platform upon which those devices sit. We’re focused on mass IoT installations in MultiFamily and Campus Communities and have installed 75,000 units in the last nine months.”

She moved from Oklahoma to Philadelphia to join BuLogics in their Malvern office.
“We quickly realized that remaining in the suburbs created a challenging commute for our top talent, and in order to grow, we’d need to be more attractive when competing with the likes of Comcast to get that talent,” Moorman said. “We moved to East Falls specifically because our team is very physically active, and the Riverfront Business District and Schuylkill Trail provide an excellent opportunity for commuting via running, walking, and biking and mid-day exercise as well!”

They had an opportunity to move the company to New York City, but instead choose Philadelphia, an area she has fallen in love with. This may be most showcased in her latest role as President of East Falls Forward.

“I adore Philly,” she said. “It felt like home immediately, and the business community is as tremendous as any I’ve ever known.”

Role as CEO of a Philadelphia tech company.
BuLogics works with fortune 500 companies and others to develop technology for their products.

“Fortune 500 companies and startups contract us to speed their time to money and market,” Moorman said. “Projects are 80 percent complete before we start, because we leverage our code libraries across multiple standards, including Z-Wave, ZigBee, WiFi, and Bluetooth. We’ve taken products from concept to shelf in as little as three months.”

Read the full article here.