Six Years in the Making, Lia Diagnostics Introduces its Flushable and Discreet Home Pregnancy Test

Six years after the Philadelphia company’s founding, Lia Diagnostics is bringing to market on Thursday what it calls the first “earth-friendly” home pregnancy test.

Founded by Bethany Edwards and Anna Couturier, Lia is looking to disrupt a market sector in the U.S. that has about 12 million unique purchasers every year with a product that is both flushable and biodegradable. The global pregnancy testing market was estimated to be worth $1.29 billion in 2020 and reach $1.65 billion by 2025, according to Market Data Forecast.

Edwards describes the highly anticipated product as the “first significant innovation in at-home pregnancy tests in more than 30 years.”

While the Food and Drug Administration cleared the Lia pregnancy test for marketing in late 2017, Edwards said the company had to finalize its methods and processes for manufacturing the product for large-scale commercialization before the launch.

“There was a lot we had to create from scratch,” she said.

Edwards also said identifying a contract manufacturer for the product took longer than anticipated. The identity of the manufacturer is being kept confidential at this time. The Covid-19 outbreak also pushed back the launch date, Edwards said.

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