New Seasons Market Selects Clutch for CRM and Campaign Management
West Coast neighborhood grocer New Seasons Market built its success by putting staff, customers, local partners and the community first, providing easy access to healthy and responsibly-sourced food. As part of its progressive corporate mission to be the ultimate local neighborhood store, the grocer aims to develop lasting relationships with its partners, vendors and customers. Today, New Seasons announced the decision to enlist leading customer data and loyalty provider Clutch for an innovative B2C customer relationship management (CRM) solution.
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“Supporting our customers and the communities they live in is integral to our founding mission as a brand,” stated New Seasons Market Senior Marketing Director, Katie MacDonald. “Clutch’s technology can help us do this in entirely new ways through a better understanding of their needs.”
New Seasons will leverage Clutch’s CRM abilities to centralize all transaction, SKU, and loyalty data in a single place in order to better understand customer behavior. From there, Clutch will design and institute new campaigns that employ ongoing customer insights, empowering New Seasons Market to provide more relevant and personalized communications across channels.
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