Startup Storytelling isn’t Just for Closing Deals. It’s Also for Hiring, Bruce Marable Says

It’s all about the story. That’s the main lesson that Bruce Marable, cofounder and CEO of HR tech startup Employee Cycle, got from his time in Comcast NBCUniversal’s future of work-focused LIFT Labs Accelerator powered by Techstars, which ended in November after 12 intensive weeks.

“Storytelling is always key, and that’s what’s been reinforced,” he told “It’s by far, to me, the number one skill you can have as a founder and CEO.”

Marable is no stranger to launching a company or selling people on his idea. He’d started gatherDocs, a mobile hiring software, with cofounder Alex King and developer TJ Robleto a few years back. After working with Colorado-based Efficient Hire closely for a year, the companies merged in 2015, and in 2016, Marable stepped back.

In 2019, he and cofounder Salas Saraiya teamed up on Employee Cycle, which automates HR reporting by bringing disconnected employee data across HR systems into one centralized, real-time, shareable dashboard. In 2021, the pair was accepted into the hybrid remote-IRL accelerator, where they worked with a “very international and diverse cohort,” Marable said.

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