How Piano’s CEO is Thinking About Growing the B2B Software Company’s Workforce During the Pandemic and Beyond

After a year when Piano’s leadership says it shattered sales projections, the B2B software company has hopes of growing even more. But hiring new talent and continuing to grow during a pandemic presents its own challenges.

Piano helps media companies and brands design unique content experiences to drive subscriptions and advertising revenue, as well as increase customer lifetime value, using an end-to-end SaaS platform. The company raised a $22 million Series B in 2019 with the intention to scale its product, look into acquiring other companies and grow its then-30-person Philly office to 55 employees.

It has since acquired Norway-based Cxense and France-based AT Internet. Meanwhile, global business has grown by over 300% in the last 20 months, the company reports.

Of its approximately 600 employees worldwide, New York-headquartered Piano has around 75 in the United States — and that number is concentrated in Philadelphia, counting 45 local employees who have an option to work out of its office space in The Bourse in Old City. Piano CEO Trevor Kaufman, who lives in Bryn Mawr, attributes this decision to grow in the Philly region to the large local talent pool as well as factors like the many millennials and an appealing food scene. (Check out its couple-dozen currently open roles, including several based in Philadelphia.)

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