ROAR for Good is Launching Its Wearable Safety Tech in 3 Local Hotels

Last spring, ROAR for Good founder Yasmine Mustafa told about her plans for pivoting the company’s personal safety device technology to the hospitality industry.

The company had switched its focus from B2C to B2B in 2019, and it was hospitality that ultimately checked the boxes — financially and from a social impact stance — by offering housekeepers a tool to help them feel protected against sexual harassment or assault, a rampant problem the industry faces.

And ROAR for Good is now rolling out its device at three properties in the Gulph Creek Hotels management company, including the Fairfield Inn & Suites in Berwyn, the Homewood Suites in Eatontown, New Jersey, and Home2 Suites by Hilton in Downingtown. There are plans to expand to other Gulph Creek locations in Q1 2021 as well, ROAR for Good said this week. Nearly 500 staff members are using the tech right now.

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