Opertech Bio has developed a revolutionary approach to taste testing, a multi-billion dollar market covering the food and beverage, flavor ingredients, pet food, and pharmaceutical industries. Opertech Bio’s technology can be used to discover new flavor ingredients, measure palatability and optimize flavor formulations. Opertech’s proprietary technology, called Microtiter Operant Gustometer (MOG), is the first automated high throughput system for rapid characterization of taste sensory properties. Before MOG, taste testing required many subjects, large amounts of test samples, and days to weeks for the evaluation of only a few samples-all adding up to extensive expenditures in resources and dollars. MOG accomplishes the task of taste testing on hundreds of samples in an afternoon, using far fewer subjects and samples at a fraction of the cost with greater accuracy and consistency than previously possible.