PRIMA Workshop #2

Date: May 21, 2020

Time: 12:00 pm

Location: Virtual

Once registered via eventbrite, look for an email invite with zoom info.

PRIMA Workshop: Introduction to Red Team Associates and RAMP (Risk-Assessment of Market Potential)

Presented by Red Team Associates

The Philadelphia Regional Integrated Medicine Alliance (PRIMA) is a public/private partnership focused exclusively on nurturing the region’s biotech/pharma technology ecosystem. Built upon the success of Ben Franklin’s FabNet program, a regional partnership for rapid prototyping and fabrication, PRIMA provides resources and funds for entrepreneurs and startups in the life sciences to create economic impact in the Philadelphia region.

PRIMA Workshop Overview

Red Team Associates is a commercial strategy consulting firm that works with companies to bring a deeper understanding of the future commercial requirements needed to create product success.

  • RTA has developed RAMP (Risk-Assessment of Market Potential), a model to help companies evaluate the future commercial potential of their new products.
  • RAMP uses a consistent framework to assess a new product’s value relative to the current standard of care.

The output can help companies determine whether a new product is or could be sufficiently differentiated to justify changing current behavior.
In this presentation, RTA will provide an overview of their capabilities and will use case studies to demonstrate RAMP and other strategies.

This is part of a new monthly series featuring PRIMA.

Time: 12:00pm – 1:00pm
This will take place virtually via zoom.


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