M&A Moves: Philly’s Piano is Acquiring SocialFlow and Blue Bell’s Anexinet is Merging

It’s an acquisition and a merger for two Philadelphia-area companies, as Piano and Anexinet both announced new expansions on Thursday.

Piano acquired SocialFlow
The Bourse-based B2B media software company, which last spring raised an $88 million Series C, has acquired SocialFlow, a New York City social distribution and marketing platform for media companies.

The addition of SocialFlow onto Piano’s platform will help social media teams streamline posting across different platforms, manage paid campaigns and collect user click data for Piano’s media company clients.

“Our goal at Piano is to help organizations bring data together, make it available in real time and leverage it effectively to fuel both analysis and targeting,” Piano CEO Trevor Kaufman in a statement. “Although social media has continued to grow as an integral part of digital strategy, the full scope of its impact has been a blind spot for most brands, limited by the confines of digital marketing attribution models. Adding SocialFlow to our offering will open a new realm of opportunities to create connectors between social media and the on-site user journey, and we’re excited to help our clients enrich their strategies with this new level of digital sophistication.”

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