A $30,000 Kickstarter campaign will let NextFab-based Tozuda fund the production run of its helmet sensor, a cylinder-shaped add-on that turns red when an impact was hard enough to cause a concussion.

On Tuesday, the company went live with the campaign, which has the dual purpose of helping finance the development of its sensor and help bring awareness to the issue of head injuries in sports and other physical activities.

“Our goal is to bring visibility to an invisible injury,” said founder and CEO Jessie Garcia. “We wanted to build a tool to give people more information about their activity without getting in the way of their game, work, commute or service. We make safety accessible in a way that won’t interfere with what you do, but will alert you when you should stop activity and take action.”

The sensor uses mechanical technology to detect when a linear or rotational impact is potentially concussive. If the sensor turns red, other players and coaches can then alert players an direct them to get a quick neurological check.

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