Philadelphia tech startup SocialLadder is moving up another rung, announcing Monday the company, which connects live event promoters with more than 150,000 brand ambassadors to drive ticket sales, landed a major deal with a division of Live Nation’s Ticketmaster.
CEO and Co-Founder Raavi Iqbal said it has partnered with the entertainment conglomerate’s event ticketing site Universe to integrate its SocialLadder ambassador platform into the process of setting up an event.
Now, when an organizer creates an event on Universe and wants to promote it, it has two buttons to click — Facebook or SocialLadder.
“That’s a big win,” Iqbal said.
The partnership comes a little over a year since SocialLadder landed a similar deal with EventBrite, the leading do-it-yourself ticketing platform in the U.S.
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