Dell Boomi is Booming, AtomSphere Platform Hits Milestone

Posted on February 13, 2013 in News & Announcements

Philadelphia Business Journal | Peter Key | Feb 12, 2013

Dell Boomi has hit a geeky but significant milestone and signed a deal that the Berwyn, Pa.-based company expects will bring it more customers.

dell_boomi2.jpgIts parent, Round Rock, Texas-based Dell Inc. (NASDAQ:DELL), said Monday that Dell Boomi’s AtomSphere platform is now handling more than 1 million integration processes per day.

AtomSphere is a cloud-based software platform that Dell Boomi’s customers use to integrate their various software applications. They can use it to connect cloud-based applications with each other and with applications on computers they have on their premises. When a customer uses AtomSphere to send data between its applications, Dell Boomi considers that to be an integration process.

“It might be used to move one customer record or 10,000 payroll transactions,” Rick Nucci, Dell Boomi’s general manager, told me. “It’s a fairly broad term, but it’s a useful metric for us.”

By that metric, Nucci said, Dell Boomi has grown 263 percent in the past year. The company doesn’t reveal its revenue, but Nucci said its integration processes and its revenue “are very much correlated.”

Nucci said Dell Boomi has been growing at a 250 percent-per-year clip since Dell bought it in November 2010.

When it was bought, the company employed 40. It presumably employs more now, but Dell doesn’t break out the employment figures for its subsidiaries.

Nucci attributed Dell Boomi’s growth to the growth in cloud computing. One of the top concerns organizations have about moving applications to the cloud, he said, is integrating them. AtomSphere was designed to help them alleviate that concern.

“We think we’re very well-positioned to help enterprises make that transition to the cloud,” he said.

So does Wipro Technologies. That’s why the technology, consulting and outsourcing business of Bangalore, India-based Wipro Ltd. has agreed to team up with Boomi to help its current and prospective customers take advantage of the capabilities offered by cloud computing.

“Wipro is providing end-to-end integration services to their customers and Boomi is providing the technology that is enabling them to do that,” Nucci said.

Nucci said Wipro’s focus is on midmarket companies, which are generally defined as those with annual revenue between $10 million and $1 billion.

Those companies are part of Dell Boomi’s target market as well.

“We focus on midmarket and large enterprises,” he said. “Those are really our sweet spots.”

Nucci founded Dell Boomi as Boomi with Brian Mozhdehi, as I said in this story I wrote about the company in 2002. At the time, it was based over a pizza shop in Conshohocken, Pa., and its CEO was Tony Bifano, who is now a venture capitalist with Artists & Instigators.

Dell wouldn’t address specifically how being bought by a group of investors led by its founder and CEO, Michael Dell, would affect Dell Boomi.

“As Dell enters this exciting new chapter, our commitment to customers does not waver. As a private enterprise, Dell will continue to execute our strategy of delivering best-in-class solutions,” Jess Blackburn, a Dell spokesman, said in a formal statement issued by the company.

The proposed buyout could be wavering, however. A group of Dell investors led by Southeastern Asset Management will vote against the $24.4 billion effort to take the company private, according to a Reuters report.

http://www.bizjournals.com/philadelphia/blog/peter-key/2013/02/dell-boomi-is-booming-atomsphere.html?ana=e_du_pub&s=article_du&ed=2013-02-12&page=all

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