LiftDNA Redefines Yield Optimization for Publishers

Unique among yield optimization platforms, LiftDNA integrates directly with the DoubleClick for Publishers (DFP) ad serving platform. This approach immediately reduces ad serving latency and third- party data discrepancies, and drives measurable revenue performance gains for publishers. With direct DFP integration, LiftDNA derives unparalleled insight for data-driven optimization, audience segmentation and performance-driven campaign management.

Superior Insight, Controls and Performance: The LiftDNA Advantage.

LiftDNA DoubleClick for Publishers (DFP) integration allows our optimization team unprecedented insight and control within the increasingly complex digital media ecosystem. This insight is derived from our unique perspective as the publisher-side advocate and arbiter of SSPs, DSPs, Ad Exchanges, RTB and Ad Networks, and seamless integration with third-party technology within the publisher ad serving environment.

Superior data access and insight define the LiftDNA approach to optimization, brand protection and revenue performance for publishers, maximizing the value of every ad impression while protecting the integrity of the publishing environment.