Philadelphia Business Journal | Peter Key | November 29, 2012
A veteran of three of the area’s biggest tech success stories since the advent of the Web has joined a company started by an executive with an equally impressive track record.
Mark Harrington has signed on as the chief marketing officer of ListenLogic, which analyzes data from social media to let companies know how consumers buy their products and what’s being said about them.
In the 1990s, Harrington did marketing for Infonautics, an information provider that is widely regarded as having been the area’s first Internet company.
He followed that up by becoming the marketing director of Half.com, an online fixed-price marketplace for books, music and similar items that was started by another Infonautics alum, Josh Kopelman, and was bought by eBay in June 2000.
Harrington then hit the trifecta by becoming senior vice president of marketing for Ecount, which enabled employers to provide their workers with prepaid MasterCards or Visa cards for various uses and was bought by Citigroup in 2007.
After that deal, Harrington stayed with Citi, where he became its director of strategic client delivery.
ListenLogic was founded in 2007 by Vince Schiavone, who was the chief strategic officer for TurnTide, a company that developed an antispam router and was bought by Symantec in 2004, less than a year after it was founded. Kopelman, who is now best known as the cofounder of seed-stage venture firm First Round Capital, was TurnTide’s chairman.
Like TurnTide, ListenLogic has some pretty powerful technology — a computing platform that can keep up with social media in real time to provide companies with information they can use. The company is based in Fort Washington, Pa., but has its technology operations in San Jose, Calif.